Other Services Related to Advertising: SBA business acquisition loan data
58 SBA 7(a) loans since FY2018 financed the purchase of an existing business classified as Other Services Related to Advertising (NAICS 541890), totaling $55M. Median loan $479,000, 26% lower than the all-acquisition median.
Seller note standby terms and third-party consents are reviewed before closing.
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Reading this industry's numbers
- Deal size. The loan excludes the buyer's equity and any seller note and may include working capital. A loan request far above $1,073,200 would be in the top quarter of SBA acquisition loans in this industry.
- Share of all acquisitions. This industry is 0.1% of all SBA-financed business purchases, ranking #153 of 300 industries tracked.
- Geography. Florida leads with 7 loans; the top five states account for 45% of the industry's acquisitions.
- Jobs. Lenders reported 785 jobs supported across these loans, about 13.5 per acquisition, a rough proxy for the size of business changing hands.
Other Services Related to Advertising acquisitions by year
| Fiscal year | Loans | Total approved | Median loan | |
|---|---|---|---|---|
| FY2018 | 4 | $2.2M | $516,500 | |
| FY2019 | 6 | $2.1M | $258,000 | |
| FY2020 | 9 | $13.7M | $1,116,600 | |
| FY2021 | 9 | $7.5M | $720,000 | |
| FY2022 | 5 | $5.4M | $515,000 | |
| FY2023 | 1 | $3.2M | $3,150,000 | |
| FY2024 | 8 | $5.1M | $330,000 | |
| FY2025 | 7 | $8.2M | $287,600 | |
| FY2026 | 9 | $7.7M | $686,000 |
How often do these acquisition loans fail?
Of the 28 Other Services Related to Advertising acquisition loans approved from FY2018 to FY2021 (the seasoned cohort, every loan at least about five years old), none have been charged off by the SBA. 14 have already been paid in full.
For comparison, Other Services Related to Advertising has none charged off, against the 3.5% average across all SBA 7(a) acquisition loans in the same cohort. Non-acquisition 7(a) loans (every other stated purpose) approved FY2018 to FY2021 charged off at 6.2%.
"Charged off" is the SBA's final loss action on a defaulted loan after collection efforts. It lags default by a year or more, which is why only older cohorts are measured. It is not the same as a delinquency rate, and loans still outstanding can still fail. See charge-off in the glossary.
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Top states
| # | State | Loans | Share | Dollars | |
|---|---|---|---|---|---|
| 1 | Florida | 7 | 12.1% | $8.5M | |
| 2 | Texas | 7 | 12.1% | $6.8M | |
| 3 | Indiana | 4 | 6.9% | $4.9M | |
| 4 | North Carolina | 4 | 6.9% | $3.9M | |
| 5 | Michigan | 4 | 6.9% | $1.7M | |
| 6 | Minnesota | 3 | 5.2% | $2.1M | |
| 7 | Missouri | 3 | 5.2% | $1.4M | |
| 8 | California | 3 | 5.2% | $1.2M | |
| 9 | Kansas | 3 | 5.2% | $1.1M | |
| 10 | Georgia | 2 | 3.4% | $3M |
Most active lenders
| # | Lender | Loans | Share | Dollars | |
|---|---|---|---|---|---|
| 1 | The Huntington National Bank | 5 | 8.6% | $2.7M | |
| 2 | Live Oak Banking Company | 4 | 6.9% | $14M | |
| 3 | Citizens State Bank of New Castle | 3 | 5.2% | $3.8M | |
| 4 | Fifth Third Bank | 3 | 5.2% | $3.7M | |
| 5 | Byline Bank | 3 | 5.2% | $1.3M | |
| 6 | Eastern Bank | 2 | 3.4% | $2.4M | |
| 7 | BankVista | 2 | 3.4% | $2M | |
| 8 | TexasBank | 2 | 3.4% | $280K | |
| 9 | Norway Savings Bank | 2 | 3.4% | $160K | |
| 10 | Readycap Lending, LLC | 1 | 1.7% | $3.8M |
The purchase agreement decides what you bought, not the loan approval.
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Franchise brands in Other Services Related to Advertising
12% of acquisition loans in this industry involved a franchised unit. Brands with the most SBA-financed resales:
| # | Brand | Loans | Share | Dollars | |
|---|---|---|---|---|---|
| 1 | FASTSIGNS | 3 | 42.9% | $1.1M | |
| 2 | Fully Promoted | 2 | 28.6% | $659K | |
| 3 | Signarama | 1 | 14.3% | $861K | |
| 4 | SpeedPro Imaging | 1 | 14.3% | $168K |
Questions buyers ask
How much is a typical SBA loan to buy a business in Other Services Related to Advertising?
Median $479,000 across 58 acquisition loans (FY2018 to FY2026); the middle half ran $250,000 to $1,073,200. That is 26% lower than the $645,250 median for all SBA-financed acquisitions.
Which lenders finance the most Other Services Related to Advertising acquisitions?
The Huntington National Bank (5), Live Oak Banking Company (4), Citizens State Bank of New Castle (3), Fifth Third Bank (3), Byline Bank (3).
Are businesses in Other Services Related to Advertising often franchised?
Sometimes. 12% of SBA acquisition loans in this industry financed a franchised unit. Top brands: FASTSIGNS, Fully Promoted, Signarama, SpeedPro Imaging.
How risky are SBA loans for buying a business in Other Services Related to Advertising?
Of 28 seasoned loans (FY2018 to FY2021), none charged off, against the 3.5% benchmark for all SBA acquisition loans.
What loan terms are common for Other Services Related to Advertising acquisitions?
Median term 10 years, average initial rate 7.61% at approval (blended across years and fixed/variable structures). Terms longer than 10 years usually indicate real estate was included in the purchase.
Seller note standby terms and third-party consents are reviewed before closing.
Submit Transaction DetailsAlex Lubyansky leads every engagement.
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